Absolutely agree with you 'efemeral' re; the kudos to the executives but....
Like you, I have always been a great fan of jv16 PowerTools, ever since 2004/5 and, my 2008 version is still keeping my XP Pro in tip top performance.
Sadly though, when I too read the marketing teaser;
"If you're using the registered version of any version of jv16 PowerTools, RegSupreme Pro or RegSupreme, this upgrade is 100% free for you."
My heart broke when I discovered in the Help section of my jv16 PowerTools:-
Update information
"The latest version is not an update but an upgrade, in other words, it's a new product and therefore you can't update to it for free."
jv16 PowerTools 2010 has been released! It is a free update to all existing customers!
You must uninstall this product version before installing the new version.
Warning: Uninstallation will also remove your backups!
I guess that as a pensioner who can't abide Coke and factory made Pizzas anyway, I will have to give this version a miss, although I have already downloaded the trial version, and I must say it is pretty impressive indeed!!!