Will the tool add value for the user?
There is not yet enough information or experience to make a judgement. The real world of diverse PC configurations and applications is incredibly complex. A test set in the laboratory, though necessary, begs the question. A beta test, and perhaps some sort of broader trial, would expose the tool to more of the real world.
One value measure of the tool's effectiveness might be:
The bigger X is, the better the tool's effectiveness.
There is no doubt the tool would place a new burden on people's time. For example, a user may get an alert from the tool for item "A."
2. The provider of "A" may need to respond and act.
3. The user's current anti-malware providers may need to respond and act.
4. Macecraft customer service may get questions about "A."
5. Macecraft technical support may need to respond to queries from the provider of "A" and multiple anti-malware providers.
6. Macecraft technical support will need to manage "false positives." Given the nature of malware, this will be trickier than the usual ignore lists.
7. Macecraft development needs to determine how to measure the tool's effectiveness globally, not just on a single PC.
8. The Macecraft forum will see new topics about the tool.
Will the tool cause growth in sales of PowerTools? It's likely, based on what Jouni said about user questionnaires.
Will the tool improve Macecrafts' image and status? Yes, if the tool proves to be highly effective
Will it improve profits? That of course depends on the development, support, and other related costs versus the sales growth.
