The vast majority of people I know who use jv16 are IT Professionals/Developers in some way, and have (had) it because of the 'Tools', not necessarily because of its 'cleaning' capabilities. Of all the 'typical' (i.e. not Professional) PC end-users I know, all are pretty much using CCleaner. For them, its free, easy, established, and in their minds, does a cleaning job 'good enough' for them. They dont care how deep it digs, and they don't care to pay for it, and never will. If your intent is to break into that level of the market, you've got a long road ahead of you.
I think you will find that a lot of your key supporters are in the 'industry' is some notable way, I am among them, as are others who are spending their time here giving you feedback. Like them, I am in a position where I bought a lifetime license, precisely because of the 'tools', and now have no tools in the newest version, no tool updates, and no new professional-level additional tools/features to look forward to. I cant speak for others here, but my lifetime license was an investment that no longer provides for the needs behind that investment. Without the 'tools', its a loss that cannot recovered by any 'benefit' of the newest version. The tools are there, or they are not.
(Tools = Registry Finder, Registry Find & Replace, Registry Manager, Registry Monitor, the File Tools, + others, etc)
My point is this, in order to better enter the market you appear to be aiming for, you have essentially abandoned a notable element of your original core market (whether you think so or not). Those people are precisely the people who will recommend a product to neophytes, or more importantly, recommend to *not* use a product because of their personal experiences.
People who have experienced negative result from a product, whether real or perceived, will communicate that negative experience to the masses 100 fold over what any marketing can make up for.
